The coronavirus pandemic has brought the world to its knees. Businesses across the globe are facing the most heat as economies plummet down the drain. What should you be doing in such dire situations to keep your client-base intact?
Well, the first thing you need to do is not lose hope. This is a rough patch and we will eventually come out of it. In this post, we are going to discuss some of the best tips you can use to engage your customers during the quarantine. So, stay with us till the very end!
Tips to Engage Your Customers During Quarantine
1. Rely on Email for Communication
People are in quarantine and they do have time to read your emails now. Double down on this opportunity. Establish communication with your customers using emails that are relevant, essential, helpful, and reassuring. Draw attention with promotions and services like free delivery to boost purchases.
2. Focus on Social Media
Increase your social media presence during quarantine because your target audience is spending a lot of their time on social media. The social media activity has surged since people are in isolation and regularly checking for virus-related updates. If you haven’t been using social media for your business, this is probably the right time to get started. Share light and positive content while keeping your audience informed about the pandemic. Turn your social media pages into an online touchpoint for customer support.
3. Video Chat and Live Stream
Software, essentially video conferencing tools, like Skype, Zoom and FaceTime are booming at the moment as people are trying to stay connected. It’s time to extend your services virtually. Use live video streams to stay connected with clients and keep them engaged with pre-recorded instructional videos.
4. Create Relevant Content
Create coronavirus-related content for your website. The content creation can be for your website blog. However, you will also want to bring changes to your website content to ensure it doesn’t give any inappropriate message during the quarantine.
5. Update Google My Business
If there’s a change in how you are conducting your business during the quarantine, you must mention that on your Google My Business profile. This will make it convenient for your local customers to plan their visits or virtual appointments accordingly.
6. Offer Interesting Offers and Discounts
Keep your customers engaged with exclusive content and discounts. The quarantine has definitely affected how people feel about spending money. Tell them that it’s the best time to make the purchases. You can do that by developing a creative discount strategy. Make an offer they can’t refuse.
Over to You
There you have it. We have shared some of the most effective ways to keep your customers engaged during the quarantine. However, we highly recommend you take the help of expert marketing professionals to ensure your marketing campaigns during quarantine reap the results you desire.
Have questions? Feel free to put them down in the comments section. We’d love to hear from you!